When we were shopping for a new TC in 2013 it was our experience that Lance were 15% (min) more expensive than EC and AF.
The Lance dealer in our area would not negotiate. Not even $1.
After a lot of research between these 3 brands, we could not justify the cost of a Lance.
We took our business else where, and are very pleased we did.
That's our story...
Bill
p.s. as an example of a similar TC currently for sale at dealer; 2015 Eagle Cap 960 Truck Camper = $35,665