Airstream to be relaunched by Jayco Australia
This is the 3rd " relaunch " of Airsteam in Australia
Airstream, Jayco Australia Targeting Aussie Market
January 5, 2018 by RVBusiness Leave a Comment
Airstream Inc. today (Jan. 4) announced that it has partnered with Jayco Australia to relaunch the Airstream brand in the country, according to a news release.
Jayco Australia, an RV manufacturer with around 50% market share in the Australian RV industry, will launch the Airstream Basecamp early next year and two International model travel trailers later in 2018 at five of its dealers across the country.
“In many ways, Jayco Australia is the Australian RV market,” said Bob Wheeler, CEO of Airstream. “Their customer-centric approach and commitment to quality aligns with the Airstream brand, and we couldn’t be happier about partnering with such a trusted leader. Jayco’s national network of dealers, combined with their industry-leading in-country support, will serve Airstream customers well for many years to come.”
“Jayco is pleased to announce this partnership with Airstream USA,” said Gerry Ryan, owner of Jayco Australia. “The iconic nature of Airstream caravans, combined with the great reputation the company has had for more than 85 years, should serve our dealers well while offering a unique product to Australians across our great country. We look forward to many years of success with this partnership.”
To kick off their partnership, Airstream and Jayco will launch the re-engineered Airstream Basecamp at the Victorian Caravan Camping & Touring Supershow in Melbourne this February. Additional Airstream models will be available in 2018 as they are developed to meet the unique needs for the Australian market.
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