Forum Discussion
pappcam
May 30, 2014Explorer
Fast Mopar wrote:Golden_HVAC wrote:
I think that Ford made a great decision to make the F-150 out of aluminum, and drop the tiny Ranger. You can get the F-150 for only a few dollars a month more than the Ranger, and now they are about the same weight, and will get about the same mileage too.
Fred.
The aluminum F-150 will be a success I am sure, but don't knock the Ranger. The Ranger was allowed to die on the vine. Ford (and GM and Chrysler) always keep their full size trucks up to date and have all done an exceptional job on the full size offerings, but not on smaller trucks. A modern crew cab Ranger with a 4 cyl Ecoboost or 4 cyl diesel would be a top seller, but Ford chose to let the old Ranger wither and die with an outdated design and old-fashioned powerplants. At least GM has decided to do the right thing and update the Colorado/Canyon. So many people say that the market no longer demands a compact or midsize truck, and that is bogus. For many, the full size trucks (regardless of how great and efficient they are) are just too big for daily city use. The market is there.
The imports pretty well have the small truck market cornered. I see an awful lot of Tacomas and a few Frontiers on the road. I hardly see any Rangers or Canyons/Colorados anymore. The Dakotas sold well for a while but they couldn't compete with the Japanese anymore.
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