Battle of the heavy weights

ib516 wrote:
The fact is, Ford likely tested their current truck against the new 850tq Cummins powered RAM, realized they would get spanked in the next magazine test, so redesigned and re-engineered the 6.7L diesel to be put in their "2015" model, and ran a few tests. Then they realized that their next model will "beat" the competition's current model :S so they made up a little commercial.

It's good advertising. What kind of an automaker would spend all that time and money to film a commercial unless they "won"? If the 2013 or 2014 version of the 6.7L diesel Ford offers could "beat" the competition, they would have ran that in their ad. What I take from that is that they came up short. I also take that the 2015 Superduty powerplant is likely harder on fuel but produces more power than the 2013 Cummins engine. I also think that the Ford with a 4.30 axle and uprated, but not available engine will "beat" the competitions 3.73 and 4.10 behind engines that are available. That is also a :S "no duh" moment.

Sometimes what is not there is just as important as what is there.

"Sometimes what is not there is just as important as what is there."

Sounds like something Sherlock Holmes would say.:)

I agree with you regarding the scenario you have outlined.

Think you're right on the money.

Skillful bit of PR and advertising by Ford.