Best Selling Trucks 1/15

john&bet wrote:
I, for one do not care which one is the best selling. JMHO.

X2 I thought I was the only one!!

Each of the big three are good, it really is a matter of personal preference.

mich800 wrote:

Fast Mopar wrote:
The numbers all seem very predictable, and very good overall. I just cannot figure out why the outdated Tacoma is outselling the modern Tundra, especially with low fuel prices. I also predict that the Colorado will overtake the Tacoma this year.

Different market. Looks like Ford needs to get the Ranger out to compete in that space. I think GM can capture this niche now with the updated colorado.

If the trend continues look for Ford to re-introduce the "World" Ranger to North America. The Ranger was biting into the very lucrative F150 sales.

That's something the manufacturer has weigh: Do I introduce a model that may undermine my other model sales resulting in little net gain just to get into a popular market segment or should I risk keeping the existing models and try to sell them in this segment?

I don't care which model sells best, I only care what it looks like (after all my actual 'needs' are met)

shum02 wrote:

If the trend continues look for Ford to re-introduce the "World" Ranger to North America. The Ranger was biting into the very lucrative F150 sales.

The Ranger was discontinued 4 years ago. The F150 has been the number one seller in the US for 38 years. Ford made very few changes to the Ranger over the years and let it die on the vine, and then claimed that the market dried up for smaller trucks. Meanwhile, the F150 was getting the latest updates every year, continually making it a fantastic truck. Ranger appealed to people like me who do not want or need a large pickup. There is a market for smaller pickups, and yes there is probably some overlap, but the market is certainly large enough for a modern smaller pickup without stealing away too many full size pickup sales. I'm glad GM decided to get back in the game. Ford and FCA should do the same.

Fast Mopar wrote:

shum02 wrote:

If the trend continues look for Ford to re-introduce the "World" Ranger to North America. The Ranger was biting into the very lucrative F150 sales.

The Ranger was discontinued 4 years ago. The F150 has been the number one seller in the US for 38 years. Ford made very few changes to the Ranger over the years and let it die on the vine, and then claimed that the market dried up for smaller trucks. Meanwhile, the F150 was getting the latest updates every year, continually making it a fantastic truck. Ranger appealed to people like me who do not want or need a large pickup. There is a market for smaller pickups, and yes there is probably some overlap, but the market is certainly large enough for a modern smaller pickup without stealing away too many full size pickup sales. I'm glad GM decided to get back in the game. Ford and FCA should do the same.

While that is true we are not privy to the market research or business plan for any OEM unless we are way up the food chain. If Ford management decided that the data indicated they not go after this segment in the U.S. we are in no position to contradict this decision.

I thought the car based trucks like the VW pickup or Subaru Brat/Baja would be a success, but none of them had sales that took off.

Compare the prices for a new Colorado with almost any "full size" truck. Not much difference in similarly equipped trucks. GM is doing a good job filling that small niche, let them have it.

A friend of mine has a 5-cylinder 2012 Colorado with over 200,000 miles on it. No issues other than normal maintenance items, and it looks and runs great.

I also will take the least troublesome truck with high miles after she is PAID OFF !!

Ford has the Ranger available and IMHO is light enough on it's feet to introduce the Ranger with very little lead time.

Time will tell. Lots of people including myself loved their Rangers ;). I'd love to see it re-introduced.