Chevy Silverado Custom
Here's a new Chevy truck package for ones who don't want a high end package. Link
Forum Discussion
That is a poor marketing ploy. Ford has long offered it's XL trim package for those looking for a basic truck without the fluff which can be optioned up to fit your specific needs and beat the next trim level price. The issue is if you add too many things you will exceed the price of an XLT model. As with any major purchase a potential buyer must be educated and do their homework to make an informed purchase. This appears to be aimed at a younger demographic are are neither informed or possess the experience level to make a good decision.