Forum Discussion
Yosemite_Sam1
Oct 21, 2019Explorer
fj12ryder wrote:
Okay, when Tesla first announced their Model 3 it was to be priced at $35,000.
"The Model 3 was always supposed to start at $35,000 dating back to its reveal in 2016, but Tesla had to focus on higher-priced versions of the car once it was in production." It's called "upselling", lure the customer in with a low price, but then "Wow, we don't have any of that cheaper model, but we do have these other ones for $10,000 to $20,000 higher".
"Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale."
I really don't know what to say if you're unaware that it has taken Tesla 3 years to actually start selling the car at the price point that was bragged about when it was first introduced.
You might have confused the topic click-and-bait with upselling -- which is a common practice not just for cars.
Click-and-bait is when you see an ad for low priced item -- or you are promised that price by a dealer.
But once you go see them, they tell you it's not available and he'll shoehorn and hard sell pressure you to their high price, albeit, same model car you looked at.
In my daughter and friend's case with Tesla, the price points are available if they want them or wait a little for their desired options at transparent add on costs.
It would have been unethical for Musk had he promised a $35,000 car on those who sign up for pre-order and wait listed if it's not at that price when finally their numbers are up and called. They did not raise the price and still the price point is available for standard or basic Tesla 3 unit.
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