The price of Michelin is not outrageous, you buy them and they lasts for 75,000 miles (my real life experience on two sets). The cost per mile is about $0.003 per mile (a penny a mile for 4 tires). I'm about to buy my third set and I have 149,879 miles on my truck as of yesterday (last time I looked). They would even last a few more months but winter is coming and from now until Dec 31 you can get $70 back on a set of 4. So, I'm jumping in now. -- You get what you pay for.