Forum Discussion
valhalla360
May 21, 2020Navigator
noteven wrote:
So let’s say a person is okay owning a pickup truck for many years. Doesn’t feel the need to change to the bigger distraction screen and bigger than a Kenworth’s grille (look underneath - they still come with wagon springs ... except that stupid air ride the class 8 world hasn’t figured out is no good - I digress)...
Everything turns relatively slow in an electric wheel end motor vehicle, nothing really reciprocates, the main propulsion uses electron pressure which should still be around in 20 years ... lower vibration frequency, and wear rpm, no corrosive gas exhaust system, no leaking fuel system, no prop shaft, no hydraulic transmission or steering system (or brakes?) no gear reduction axles with bearings failing, no leaking radiator, no it’s too cold it won’t start, no idling, ...
The main issue now is battery and recharge technology...
What if battery technology keeps evolving and your 10 year old EV can have new tech swapped in vs a total replacement of the vehicle?
What if the 4 cylinder engine in my mid 2000’s Ford Model A 1/4 ton pickup ( Ranger ) has more power and efficiency and lifespan than my neighbors restored 1928 Model A pickup?
The basic flaw in this line of thought is...40-50yr old idea that engines only last 50-100k miles and then you have to replace the vehicle or do a major overhaul. Most modern vehicles that go to the junkyard have perfectly functional engines. The number of parts in an ICE isn't a serious issue. They've worked out the bugs.
Even if you want to replace or upgrade your engine, it's really pretty cheap relative to the cost of a new car. $3-5k will replace your average car engine. Even V8 pickup engines aren't much more. Compare that to $30-50k for a new vehicle and financially, replacing the engine makes sense yet people as a group, don't do that. You will find the occasional guy with a 40-50yr old vehicle they keep up perfectly because they love it but most are show cars. Very few are daily drivers.
So in terms of large scale marketing, your idea won't make them viable.
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