Does the Color of an HD Pickup Make a Difference?

Dadoffourgirls wrote:

Does the color matter?

Absolutely.... And the vehicle looks are important to me as well.

I don't care much but like colors that hide dirt. Black is a no go for me.

I’d choose white like others have said, and I like my white LTZ. Cooler than my previous dark grey Tahoe. Easier to sell IMO.

This is similar to a thread asking what is easier to sell a TT or a toyhauler. Now you ask what color truck is easier to resell.
Why not buy the color you like vs. the color the next guys likes. Are you buying for you or me.
I imagine white and black are the most popular, but if you don't want those colors buy what you like. Let the next guy compromise on color,buy the color you prefer.
When I buy used condition of the vehicle trumps all, color is secondary.
I'm not a fan of red vehicles, but I would not hesitate to buy red over white if the red truck were in superior condition

In this area it seems the color preferences are white first, then silver or grey, then black followed by red, and with very few blue and green. But the Texas heat may influence that somewhat since lighter colors will be a little cooler.

white is most popular and I would think easiest to sell.