In our case, we pay under 300 bucks to bake a dpf and have it blown clean. Basically, the dpf is baked for an hour to thoroughly burn the soot out. Then they put it in a machine that blows compressed air through one side and a fan sucks up the ash and soot particulates. The machine also counts the number of cells that have failed to see if the trap is still useable. We have 2 levels of cleaning and airflow before cleaning determines which cleaning is necessary.
I've seen pictures of smog in the 70's in many of the metro's around here, it's those pictures that encourage me to keep the emissions on my truck. Like the poster below me, I would much prefer to keep the air as pristine as we can. Heck, read some research papers on how DPF equipped diesels actually release cleaner air into the environment than the ambient air around the vehicle. Of course, this is limited to what is measured (NOx, PM10 and PM2.5). Good stuff as far as I know.