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Ford Says No to Diesel-powered F-150 Truck
Believe it or not, Ford declined to join the party claiming that a diesel light-duty pickup truck doesn’t make sense for the time being.
"We don't see the dynamics for an F-150 diesel right now," said Raj Nair, Ford's group vice president of global product development.
"If you go through the math, your payback is much longer and consumers are smart enough to know that."
Believe it or not, Ford declined to join the party claiming that a diesel light-duty pickup truck doesn’t make sense for the time being.
"We don't see the dynamics for an F-150 diesel right now," said Raj Nair, Ford's group vice president of global product development.
"If you go through the math, your payback is much longer and consumers are smart enough to know that."
