I loved my '11 EcoBoost too. Great power from that little V6.
I ended up trading it in on my current rig because of the minimal payload (only had 1,400 lbs), and soft suspension when towing. Both of these could have been fixed had I known before hand what I was buying. That was before I knew anything about payload, LT tires, etc. It sure drove nice unloaded though, unlike my F350!
Fuel economy with day to day driving was in the 17-18 mpg range. Towing maybe 7-9. My diesel on the other hand gets 17-18 day to day and 12-13 towing!