There is no competition here, so when we mentioned the RV Direct price they just said 'this is our price, take it or leave it and if you buy from them don't expect to bring it to us for repairs.'
We did buy from RV Direct and it went very smoothly. Had a bunk end seal issue and had a local independent shop work with Jayco to fix it. With a large complex unit (Our 40' 5th wheel) we bought factory direct but through a local dealership. Proved wise, as we had issues we needed local service to resolve.
If the Jayco dealer on our hybrid had shown some willingness to compromise we would have bought locally, but his attitude was unacceptable.
Just be aware of the pluses and minuses to each deal and take your best shot. :-)
BTW our hybrid was the Jayco 23B