First barrage with the dealer
So we went and spent time with the Grand Design Imagine XLS 21BHE today. We spent about 10 minutes with the sales person and then asked if we could spend some time in the unit by ourselves (me, wife,...
Forum Discussion
noteven wrote:
MSRP is a government mandated requirement isn't it?
No.
That would be GSRP, GOVERNMENT SUGGESTED RETAIL PRICE.
Last time I checked, we ARE still United States Of America and government does not set the prices or "mandate" the prices we pay for things like RVs.. Pretty much USA works on SUPPLY AND DEMAND unlike some other countries. Not enough supply for the demand and prices stay high, too much supply and prices drop.
RV manufacturers just like any other manufacturer has TWO prices, Suggested Retail (MSRP) and INVOICE (the price the DEALER pays to buy from the manufacturer).
INVOICE ALWAYS LOWER than the RETAIL.
Dealers goal is to get RETAIL OR MORE whenever possible.
There are times when the dealer CAN sell for less than Invoice, typically happens when manufacturer is trying to clear out old or slow moving models. At those times Manufacturer may offer dealer certain "Incentives" like cash back or "spiffs" to dealer to sweeten the deal. Those incentives in the RV world are not offered to the public unlike auto sales.
Dealer may also get bonus money from manufacturer at the end of year depending on how much sales were generated for the manufacturer.
No matter how much they whine about not making money on a sale they do have wiggle room in the price between Invoice and MSRP to earn enough money to pay sales people, keep the lights on, pay lot rent, pay inventory carry costs and yes even make a profit.
Dealers do pad the bill by adding on extra charges like DOC prep fees and in the case of the OP, Freight??? Those are pure profits..
