Ford 6L diesel in the news again

A lot of people still don't understand the importance of customer service or why Tesla developed a near fanatical following. My son had an issue with his Tesla and scheduled an appointment online to have it looked at. Thirty minutes later he got a notification that it has been fixed and there was no need to bring the car in. I have a software issue with my 2016 Ford and it seems that neither my dealer or Ford care. Either that or they just don't have any power to do anything about it. It used to be that you could appeal to a factory rep for help with problems but my dealer tells me that those are long gone.

Ford makes a good product most of the time but just making it isn't enough and never has been. They need to ensure that the customer enjoys the ownership experience too.