In today's market, 20-24 foot TTs are selling from $12,000 to in excess of $60,000, with the bulk of sales under $20,000. Most of the construction under $25,000 is boxes assembled from laminated wall panels, with stick-built trailers in the low price range. In order to get up to $20,000 for coventional construction, the buyer has to be convinced that there is something special about the materials used, so that it will be higher quality and longer lasting. Very few customers are willing to pay that small premium.
Next price tier is unconventional construction, in this size usually molded fiberglass hull, typically two-piece. Bigfoot isbuilding at this size, as is Escape, and Oliver is coming back into the market at 22 feet with their double hull. $25,000 to 40,000 with sales and production very small, sometimes with dealer support, sometimes factory-direct sales. Larger trailers in this premium tier tend to be welded aluminum framing, fiberglass skinned, but a few premium builders still laminate sidewalls.
Top tier pretty much belongs to Airstream. $65,000 to $80,000 in the 23-24 foot sizes, which do not include the most premium trim lines. Sales are based on name recognition, prestige, decor. It might be really difficult to break in at that price level, until you've established the reputation. Think of someone building his first boat and trying to convince buyers it is better than a Hinkley.
The most successful small manufacturers looking to sell something premium fit themselves more into the upper end of the lowest tier, on price. Also, like LivinLite, they tend to have their special construction spread across a fairly broad product line, and thus enough volume to build brand recognition. A lot of premium build or specialty manufacturers folded in 2007-2009 because it was harder to sell a few hundred really good RVs than it was to sell thousands of cheap ones. One a year, or even a few dozen, it could be really hard to establish that initial market.
