GM to cut powertrain warranty to 60,000 miles

westernrvparkowner wrote:

ScottG wrote:

In some ways a shorter warranty is actually a good indicator of a companies success and evolution.
It absolutely DOES NOT mean the company has less faith in their product - it's quite the contrary.

So "AS IS NO WARRANTY" is a selling point to you? While I agree with others that the extra 40,000 miles of warranty on the powertrain is of dubious value, I don't see any way that shortening a warranty can be seen as an endorsement of quality. There are probably many reasons to shorten the warranty period. Maybe they feel it will shorten the trade cycle, maybe it is very expensive, maybe they feel the customer service hits they take telling people certain components are not covered are greater than benefits of offering the warranty. But I see no way they are doing because they feel it is an endorsement of quality.

I did not say that. And you are taking my explanation too literal. This is not and endorsement of quality - it is a perception. People don't walk into a Mercedes or Lexus showroom because of the warranty. Few even know what the warranty is - or care. So their warranties are minimal.
Whether you know it or not (and most consumers don't) as a general rule (please don't tell me of your exception - I know there are many) the durable goods we buy that are perceived as "cheap" or of lesser desirability have bigger warranties.
Often when a new car comes out they give it a phenomenal warranty. Why? It's not because THEY have faith in their product. No, it's to convince YOU to have faith in it. This is marketing 101. GM 's perceived quality was poor for a time. Now after successful marketing and actual improvements, they have a much better image.
Bac to the new car brand; after they have established themselves (like Lexus) then the extra warranty become meaningless and and of so little commercial value that it isn't worth promoting anymore. Besides, as said before, that 100K warranty only covers stuff that almost never fails.
Marketing types know this and use it to their advantage.