An often used sales ploy, of course there is nothing wrong with making a call either, even prices well below msrp as shown on many dealer web sites are still negotiable. A quick check online for the Grand Design model were are interested in varied as much as 20 grand. When shopping we tell them up front we only are concerned with out the door pricing, and don't bother with upsells and warranty pitches as we're not interested. The dealers know with the current demand they have the upper hand, even so with a bit of shrewd negotiating a deal for 30 percent off the mythical msrp can be had.