Some dealers deal more than others. We have a dealer here in Salem Oregon that thinks all their units come with a "pot of gold" in them. Before we bought our new 5'er a week ago we went to a different local dealer to deal on a 5'er and they didn't want our trade. Went 300 miles out of town to another dealer that was more than happy to take our trade site unseen. We don't buy our vehicles here either. It's a one trick pony town. One dealer for each make/model. 45 mins away and there's dealers for all makes/model.
What it boils down to is what your willing to pay. Some aren't comfortable going out of town to a different dealer for a better deal. Which is totally understandable as warranty work could be difficult to get. Just depends on the manufacturer.