January 2014 Sales numbers

Obviously there's concern about the direction Ram (Chrysler) is going to take with Fiat in control. That's a reasonable concern. However, in this day-in-age of multi-national companies it's almost moot. The vast majority of ALL US consumer products are made in China. That's a HUGE, very scary partnership on so, so many levels. Am I personally comfortable with this? Absolutely not. But, it is what it is. I get the impression there's not a whole lot of sleep lost over our relationship with China. So, why lose sleep over Fiat's controlling interest in Chrysler?

Getting back more to the point, IMO it would be kinda fruitless to delve into the mind of the Fiat CEO to get any specifics on the future direction of Ram trucks in the US. I'm sure he or she is motivated more by profits than wanting to simply exert some kind of personal control over Ram truck production. Any good CEO is going to give up this direction and control to someone most likely to make the US Ram truck line most profitable: an American executive who has very strong knowledge of the US truck market.

As I mentioned in an earlier post, Fred Diaz, (a Texan and Ram CEO until Apr 2013) is behind the current crop of Ram trucks that are doing so well.

So, who's the new Ram CEO? Isn't he or she the real key to the next generation of Ram trucks?