Clicky Although publicly known for the endorsement value of its product awards, J.D. Power obtains the majority of its revenue from corporations that seek the data collected from J.D. Power surveys for internal use. Companies which have used J.D. Power surveys range from automotive, cellphone, and computer manufacturers to home builders and utility companies. To be able to use the J.D. Power logo and to quote the survey results in advertising, companies must pay a licensing fee to J.D. Power. These advertisement licensing fees, however, form a small part of J.D. Power's revenues, but a substantial portion of earnings. In the 1990s, J.D. Power tightened its rules on awards advertising to prevent excessive use of the J.D. Power logo. Congrats GM
We all like feathers for our hats :B
