On the link you posted I only see 7 year 100k mile maximum coverage.
I will say that around here a number of dealers are offering their own "free warranty" on the cars they sell. they will advertise something like "inspections for life, engines and transmissions for life, oil changes for life, towing for life" but the catch is that everytime they have you in for an oil change or inspection they will try and sell you on expensive services that you may or may not need and overcharge on them. They love to advertise the engines and transmissions for life but you have to have the by the owners manual services done at the dealership for their engines and transmission for life to be valid. They then overcharge you for these services and there are many services in the owners manual that really aren't that vital for longevity of a vehicle that you otherwise wouldn't pay for. But they trick people into paying for all this nonsense to retain their precious free engines warranty. Just think about how long most people actually keep cars and the frequency that engines actually fail and you can see the dealer comes out way ahead on this free offer. The worst part is that they are less willing to come off of sticker because of all this free added value they claim they give the customer.