Forum Discussion
hawkeye-08
Sep 08, 2015Explorer III
It is not uncommon to keep brands as consolidation happens. They want to keep the brand equity and maximize it. Other companies that have not acquired others seem to want to have sub brands also... then you have new companies that have sub brands and they are supposedly different levels of luxury, but all made on the same manufacturing lines by the same workers with the same skills... if their workmanship is poor, then it carries across brands...
Agree, they also do it to have more dealers as others have said..
Agree, they also do it to have more dealers as others have said..
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