MotorTrend Tests the 1500's
The article The resident RAM and EcoDiesel haters might not want to read this.
Forum Discussion
otrfun wrote:FishOnOne wrote:IMO, the market for the Toyota & Nissan (T&N) V8 Cummins will be determined solely by payload and tow capacity.
. . . It'll be interesting to see what market is targeted by the Nissan Titan and the Toyota Tundra with the Cummins approach with more HP and Torque with perhaps less fuel economy than the Eco Diesel.
If the payload remains in the 1/2 ton area (1300-1500 lbs.), it'll have a very rough time competing with the V6 Ecodiesel's higher MPG's.
If T&N can get the payload above 2,000 lbs. (tow capacity 12k lbs.), IMO they'll do well. To be able to offer near 3/4 ton capability with projected low 20 highway MPG's will fill a nice void in the market.
It'll be interesting to see how T&N will market their V8 Cummins trucks. IMO, their only option is to market them as 1/2 tons or Heavy Duty 1/2 tons (if they can bump up the payload/tow capacity). Otherwise, (as 3/4 tons) they'll be slaughtered by the Big 3 diesel marketing machine--labeled as the wimpiest 3/4 ton ever (less HP and torque).
IMHO it won't matter. They will sell tons just because there is a big C on the fender. It won't matter whether the truck is good, bad or ugly.......it will sell because of the big C
