NEW Dodge 2013 Ram 3500 4x4 -> ride is horrible! What to do?

i test drove a 13 Ram 3500 DRW today and it didnt really seem like a much harsher ride than my 12 F250. i was surprised after reading all the stiff ride talk. Even took it down a bumpy road to give it a good test. My buddy at the dealer said it rode smoother than the 2500 he was demoing right now but said hes got the air pressure at 80 right now and that was more than likely the primary cause.