Look at any new vehicle fully loaded and the price is going to be outrageous when compared to a more moderately equipped model. I don't care if it's a Caddy or a Hyundai, F-150 or Suburban, the price goes up fast as you add more options. If you really need the vehicle, you can find most of them with modest option packages and relatively modest pricing by comparison. You simply can't compare what you paid 10 years ago to pricing today... the world just doesn't work that way.
I don't deny that sticker shock has become a more serious concern in the new millennium, but it is what it is, and sometimes we have to forego the fancy stuff to get the necessities.
