Gdetrailer has a point. Voltage drop through the labyrinthine tangle of narrow-gauge OEM wires can really diminish light output.
Another consideration is that as these bulbs accumulate hours, the filament starts to vaporize and coat the inside surface of the bulb, which makes them visibly dimmer. This is a much slower process with a halogen bulb than with a plain incandescent, but it does happen. If the headlamp bulbs are original to the truck (10 years old), any replacement lamp should appear brighter.
Avoid blue or overly white lamps. The colors overwhelm the rod cells in your eyes, causing night-blindness for you and everyone touched by your light. That's the reason the bluish lights blind everyone. It's not glare, scatter or over-brightness, it's too much light in the blue wavelength. It causes the same effect you get when you go from bright sunlight into a darkened room. You can't see until your eyes adjust - meaning the rod cells in your retinas recover from being overdriven. Traditional yellowish headlamps are much less aggressive to the eye.
I'm sorry in advance if any of this is rambling or incoherent. It's 2° here this morning, and I'm still on my first cup of coffee.