RAM friends and family discount

Determine the exact model/options you want, then go to cars.com and all the dealers websites in you area to find the unit/units they have on the lot. Email them per their website and tell them you are contacting all dealers in the area to buy the vehicle from the one who gives the best price. I would not use the prices they give to haggle back and forth, but remind them you know invoice pricing, holdback and current incentives. They will know you have done your homework and you will find a great deal. Only do it through email though and print multiple copies of their offer as so they don't "misplace" because they have tried that tactic with me. Anyway, just tell them it will be an easy sale as long as the road test passes... Only once did I pay above invoice and that was when I built an M3 for my wife and had little choice per the process.

BTW, you will get some grumping/refusals to email you info, and you will get others with MSRP minus $1K. Expect both, but keep plugging because you will get it unless it is some new crazy limited edition model...