Ram outsells Chevy
Looks like they (Ram) finally did it - after 4 years of creeping up on Chevy. Sept 2016 sales: Ford 67,809 Ram 47,792 Chevy 45,380 The new Duramax has impressive power numbers and many buye...
Forum Discussion
Not from the Ram fan wagon, but an observation in general.
Not only did Dodge finally step up their game 20 years ago which has slowly won over bow tie and blue oval folks, but somehow they marketed their "Tradesman" trucks the last few years very well, as an economical way to having a big tough diesel truck. Cummins and good looking truck doesn't hurt either.
At least in WA and AK, I see ALOT of Cummins tradesman pkg trucks as personal vehicles. From bro dozers to geezer-mobiles, they're very popular. But I don't see near the volume of HD work trucks as personal rigs from the other 2. Most Dmax and Powestroke personal rigs are higher trim levels.
Ram was able to knock several grand off the price of entry into a new diesel truck and has pulled a lot of new customers like that IMO.
Not only did Dodge finally step up their game 20 years ago which has slowly won over bow tie and blue oval folks, but somehow they marketed their "Tradesman" trucks the last few years very well, as an economical way to having a big tough diesel truck. Cummins and good looking truck doesn't hurt either.
At least in WA and AK, I see ALOT of Cummins tradesman pkg trucks as personal vehicles. From bro dozers to geezer-mobiles, they're very popular. But I don't see near the volume of HD work trucks as personal rigs from the other 2. Most Dmax and Powestroke personal rigs are higher trim levels.
Ram was able to knock several grand off the price of entry into a new diesel truck and has pulled a lot of new customers like that IMO.
