Ram Sales Increasing

rhagfo wrote:

spud1957 wrote:
Look out Ford, Ram's coming after you.

https://driving.ca/ram/auto-news/news/ram-sales-boom-in-u-s-inching-closer-to-ford-f-series-top-seller-title

I don't want to diminish the good news but some of the increase has to be related to deep discounts.

I looked at an F250 CCSB 6.7 Lariat at $73,000 with Family Pricing. A comparable Ram 2500 CCSB 6.7 Big Horn at $58,000.

Canadian prices.

I would strongly consider the Ram just based on price alone but you gotta luv the Cummins.

Not quite Apples to Apples, at least not the same variety. A Ford Lariat is equal to Ram Laramie, then within that trim level there are many option packages.

Okay.These are pretty well apple to apples.

2019 F250 XLT $69,000 vs $58,000 for the 2019 RAM Big Horn.

The Ram Big Horn is discounted $20,000. MRSP $78,000.
The Ford XLT is discounted $9,000. MRSP $78,000

So yes, they are applying some pretty deep discounts. Regardless of options and your wife likes both and you can get $20,000 off the list vs $9000, which would you choose?

Didn't look at the GMs. Not really interested them.