Ram Sales Increasing
Look out Ford, Ram's coming after you. https://driving.ca/ram/auto-news/news/ram-sales-boom-in-u-s-inching-closer-to-ford-f-series-top-seller-title I don't want to diminish the good news but som...
Forum Discussion
spud1957 wrote:
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Okay.These are pretty well apple to apples.
2019 F250 XLT $69,000 vs $58,000 for the 2019 RAM Big Horn.
The Ram Big Horn is discounted $20,000. MRSP $78,000.
The Ford XLT is discounted $9,000. MRSP $78,000
So yes, they are applying some pretty deep discounts. Regardless of options and your wife likes both and you can get $20,000 off the list vs $9000, which would you choose?
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Yeah, that's been the claim since the 1st of the year that RAM is using large discounts to buy sales to boost sales numbers. It does get attention, and more Rams on the road, but at the expense of profits. Will be interesting to see how long it can last and if it pays off in the long run. May be a brilliant ploy. May be disastrous financially. Time will tell.
