Ram Sales Increasing

BB_TX wrote:

spud1957 wrote:
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Okay.These are pretty well apple to apples.

2019 F250 XLT $69,000 vs $58,000 for the 2019 RAM Big Horn.

The Ram Big Horn is discounted $20,000. MRSP $78,000.
The Ford XLT is discounted $9,000. MRSP $78,000

So yes, they are applying some pretty deep discounts. Regardless of options and your wife likes both and you can get $20,000 off the list vs $9000, which would you choose?
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Yeah, that's been the claim since the 1st of the year that RAM is using large discounts to buy sales to boost sales numbers. It does get attention, and more Rams on the road, but at the expense of profits. Will be interesting to see how long it can last and if it pays off in the long run. May be a brilliant ploy. May be disastrous financially. Time will tell.

Deep discounts are SOP for Ram. Purchased a new '16 Ram 3500 Cummins back in Feb '16. While trying to work deals nationwide, managed to get 20% of MSRP at a dealer 400 mi. away. Most Ram dealers offered a standard 10-15% off MSRP with very little haggling. Tried working deals with Ford and Chevy, too. Standard discount was 5% off MSRP. Best discount was 12%. The Ram with 20% off MSRP saved me $5k over the Ford and Chevys at 12%. What made it a win-win for me, I actually preferred the Cummins in the first place. Would have paid slightly more for it, but didn't have to.