I have my local Ford dealer do my oil changes. $84 for oil/filter change using Motorcraft syn blend. They check several items, tire tread depth, brake pad thickness, etc. And they rotate the tires.
When I first started going there, they would always call and recommend doing other services like fuel filter changes. I would always tell them no, I do those myself. They don't even call me anymore because they know I will decline.
Changing the oil myself would cost me nearly that much plus having to deal with the mess and old oil disposal.
Also, I buy my fuel and air filters on Amazon. Fuel filters are $50 give or take for Motorcraft. Last ones I bought were $44 because they were open box, but new and still sealed in plastic wrapping.
BTW...I get a free oil change for every 4 services I pay for.