Just did a search on Cruise and reading a bit about their history (
click here), and the fact they are located in Northern Indiana, tell me they are a good competitor for the "big 3". I've seen Cruise brands around and see no difference with them than any other brand.
The one advantage you may have with Cruise over the "big 3" is the fact it is still a family orientated company. They take pride in their product line and will more than likely work very hard with you if you have issues with your new camper.
Search result on their web site when I put "Chicago, IL" returned this:
New Generation RV (59.3 mi)
5675 392nd Ave, Burlington, WI 53105
(262) 539-3600
Fax: (262) 539-3610
Collier RV (73.3 mi)
7373 Harrison Ave, Rockford, IL 61112
(815) 332-3322