Rivian Electric Truck takes on the Ike Gauntlet

70mpg equivalent hwy/city not towing.
Of course if you only use your truck for towing there will be no benefit.

Based upon population which is the larger market, rural vs urban/suburban?
Which market purchases the greater total number of small & midsize PUs?
Which market has the greater density of charging stations (and fuel stations)?

I agree, it is an ugly truck.