Remember that the "S" means suggested....not actual, not honest-to-goodness, but suggested. We bought both our HTT and TT from RVW. Can't remember the # on the HTT, but the "MSRP" on the TT was $32,000+. Nice number, but the number that really matters is what you and the dealer can agree upon. We paid $X + change and were happy. If they'd listed the MSRP as $26,000 and we paid the same $X that we felt was what we could afford, we'd have been just as happy. I don't see it as cheating or greed. You pay what you feel is affordable.
Same thing applies to Macy's or other retail stores. Never a day goes by that you can't walk in there and find a jacket "Regular Price - $69.99", but lucky you, you can buy it for $49.99. I'd guess that their "Regular Price" is the same but worded differently as MSRP. The bottom line is that you agree on a price and that's what it's worth to you. Macy's is not going to bargain any further on that $49.99 price. If you want it, that's the deal.