Suggested Retail

The MSRP will vary on identical units from dealer to dealer. Unlike the window stickers we all see on cars and trucks which are printed by the manufacturer, RV dealers print their own from what I see.
While the factories probably recommend a MSRP to the dealers, they can legally put any price on an RV they wish. This summer I was talking to a Colorado Lance dealer about a new well equipped 1172 model. The salesman started talking about a 20% off price without a trade. The MSRP they were using was about $47,500 which would have made the price $38,000. The next day a couple from California pulled into the campground where we were staying with a new 1172 on a new Ford F450, a sweet looking rig. Later in talking to the owner, he said he had paid $33,500 for the Lance, about 30% off the MSRP from a dealer ner the Lance factory. But he also bought and had installed new tie downs, a new Class 5 hitch and stinger so that he could tow his car trailer, some cab shocks, etc. so the dealer made some profit on the extra stuff as well.

We only have one Lance dealer in Florida, so if I get serious about buying, I will check with them, but will also price them in the Midwest and west coast. Current Lance I bought used here in Florida, and the previous Lance from a dealer in Tennessee. We are now on TC number 5, spread over the last 39 years.

I think a lot of people will say that you should aim for around 20-25% as a discount off the MSRP. If you are trading and the dealer is giving you full retail price for your trade then all they are doing is moving money from the profit on the new trailer to offset the "over allowance" on your trade.

What you want to ask the dealer is: "WHAT IS THE ACV" of my trade? ACV stands for actual cash value. Tell them you don't want to dick around with fake numbers on selling price and trade. I would ask them to sell you the new RV for 20-25% minimum below the MSRP and then work the trade value higher.

I found that alot depends on what part of the country you are buying in, especially for TCs. Eastern dealers are tougher to deal with. Better deals are out west where there are more dealers and more competition. I learned the hard way about 3 years ago when I bought a new TC.

Nothing is standardized with rvs. Each dealer set their own prices so if they are already discounted will not come down much. No real msrp on an rv

Have been negotiating face to face with a few dealers trying to get the best deal possible. Usually they will give me the MSRP up front with their cash selling price a few thousand below it. The best I've been able to do so far is get them to about 10%-15% below their initial cash purchase price.

If anyone ha tips and tricks to get the price tags down further I'm all ears.