Forum Discussion
p220sigman
Nov 26, 2019Explorer
valhalla360 wrote:
Toyota still has a negligible market share because they thought they knew better what would sell.
Only in recent years have they made any inroads as they moved towards what the Big3 sell...problem now is most buyers see toyota and think "toy" truck.
I agree. I think Toyota and Nissan both wildly underestimated the impact of brand loyalty in the domestic pick-up market. I don't see it being any different for Tesla. What I think will be different is that I don't think Tesla's target audience is current Chevy/GMC/Ford/Ram owners. They are looking to grab the younger market who likely have never owned a pickup, but like the idea and the idea of an EV. I've talked with a number of young people 25 and under and with the exception of 2 now, all have said they love the design and would buy one today if they could afford it.
Will I buy one? I won't say never. I hated the look of the Dodge trucks when they changed in 1994 (I think), but then owned one a few years later. I will just say that I'm not currently considering one.
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