From being on this site for a long time I will tell you the answer will be largely "Michelin." They like their expensive rubber.
Here's how I go tire shopping. I look at the range of what's out there in my size. I pick a price range that I feel comfortable with and narrow down the choices to that price range. My final choice then is roughly equally influenced by reviews, and what I think looks good. Sometimes the manager at the tire store I use has some recommendations as well.
On my latest daily driver I went back with the OEM tires twice before I was told that due to shortages they were not available. The manager recommended another brand in the same price range, showed them to me. They had similar tread to the OEM tires, so I said OK. I have not regretted my decision so far.