"Truecar" Pricing Rant

mtofell1 wrote:
Maybe I'm just skeptical but I think this whole thing is a scam and probably run by a dealer's association or something.

Something that caught my ear on a recent radio ad is they are bragging about buyers saving an average of $3000 off of the MSRP. For anyone shopping for a vehicle, 3K off of MSRP is TERRIBLE!!!

I just bought my Ram truck at about $9500 off of MSRP or, on a % basis, about 81% of MSRP.

Something about their ads have just bugged me from the start and with the amount of $$ they are throwing at advertising it has to be backed by someone with an interest (dealers). There's no way some independent website is pulling enough visitors/revenue to pay for all the ads they are running.

Like the saying goes..... follow the money.

in the time it took you to write this "rant" you could have and should have educated yourself on truecar. It's nothing more than a broker that acts as a go between from dealer to buyer. They take a commission on the sale. 99.9% of the time the truecar price can be beat by actually showing up at the dealer starting there and working down.

I guess you have a hard time figuring out how google makes money too since people just use them as a search engine.