It used to be, back in the old days that a customer could factory order a vehicle with individual options, rather than always having to select a 'package' . You want the 325 hp/396 ? It comes with the 3 on the tree manual transmission...or order either the THM 400 transmission or 4 speed Muncie manual trans...the last two, optional at extra cost.
You could keep the cost down...then... and not have to take (at extra cost) automatic exhaust valve rotaters which...nowadays... would be a mandatory option with the 396 engine package. :)
Now, oft times a package has a number of options bundled together and within the bundle of the package are often items that the purchaser doesn't want and doesn't want to pay for.
I understand that packaging bundles are easier for the manufacturers' assembly lines and also need I add...more profitable.
Nowadays...if you want cruise control, than sir you'll need to select our super deluxe # 2 package...which includes arctic floor mats, twin am/fm radio antennas that have a particular flair and reverse slant that many of our customers wish, embossed first owner's initials on the dash (dealer installed) and brushed titanium curb feelers/ automatic curb side, parking mirrors. Cruise control is only available in the Super Deluxe # 2 package and can't be ordered separately.
So we end up with % 90,000 pickups. Yeah...yeah...I understand that some want 90 grand pickup trucks...and that's fine. But wouldn't you rather have the choice about what options you can choose separately rather than having to take a bunch of 'packages' that have options you both want and some you don't want ?
I do understand that in... some... cases packages are ok...ie; towing package comes with a receiver/hitch ball...but also mandatory bigger cooling system, heavy duty suspension, electrical pre wired for towing, etc...which makes sense when towing.
