Everybody seems to worry about "sticker" price or "MSRP". Stop and think --- who sets those prices? It's the manufacturer of the product. That's like asking an artist to give you an appraisal value on his own painting!
Dealers will sell over sticker as long as people will pay it. When buyers push back enough, I feel we'll just see the manufacturer raise prices accordingly, and rebate the dealers directly. Buyers will still pay the higher prices -- just in a different way. Get used to it. Unnecessarily big trucks at unnecessarily high prices :C