I think all of us would like a more bulletproof truck. However I believe it was Lee Iacocca that said something to the effect of there is no money in overbuilding an automobile. So while spending more money on expanded capacity may not seem on the surface to be money well spent (especially when the capacity is way beyond normal use), it clearly sells more trucks. "Overbuilding" a truck doesn't return the same money as big spec sheets and advertising BIC tow ratings. While I get the argument that reputation of durability is its own sales tool, it is not immediate and is more costly. As you know Shiner, we couldn't afford the truck if the very highest quality components were used through out, so a balance of sorts is made. "Good enough" is the standard by which all of them are built. The ability of the OEM to find that fine line between "good enough" and "not good enough" is the real challenge.
