Cummins12V98 wrote:
Plain and simple if RAM sat back and did not increase power and capability they would soon be non existent plain and simple!
I have to disagree, and sadly it is only the people why care about such useless figures that get heard by the manufacturer.
Cummins has been behind GM and Ford for a long time in horsepower ratings yet people still buy them. Why? Because they have(had?) a reputation for reliability versus the others. How many people here have said that they will never buy a failure prone CP4 pumped Dmax or PSD regardless of power ratings over the years? How many people have said the only reason the buy a Ram is because the Cummins engine even though they know it made over 25-90 hp less than the competition for many years?
Toyota is another example. Toyota/Leuxus vehicles are behind many of their competitors in regards to tech, power, and capabilities because they use proven and reliable tech yet people still buy them. Why? Because they have a reputation of dependability.
Idad above is considering a Dmax on his next truck. Why? Because the dependability of his truck is not what he thought it would be and does not meet his expectations. He picked a Cummins because out of all the truck that are rated to tow what he needs to, the Cummins had the most reliable track record regardless of if another truck was rated to tow more or had higher stock power levels. Which goes to my point, if Ram focused on making their truck more reliable and efficient instead of trying to win a pissing match, then it probably would make more customers happy instead of just a few fanboys who care about such useless things.
Why do people stick with a brand? Is it because of their highest tow rating in a truck configuration they will never own or because of their reliability?
Why do people leave a brand? Is it because another brand has a higher tow rating in a truck configuration they will never own or is it due to unreliability?
This is why I say that if Ram(and other makes) would focus more of their time and money on making their trucks more reliable instead of winning pissing matches, they would probably please more of their customers instead of a select few fanboys. Besides, if a customer flip flops their truck buying decision on who has the highest tow ratings each year, is that really the kind of customer that you want?
