ksss wrote:
I think all of us would like a more bulletproof truck. However I believe it was Lee Iacocca that said something to the effect of there is no money in overbuilding an automobile. So while spending more money on expanded capacity may not seem on the surface to be money well spent (especially when the capacity is way beyond normal use), it clearly sells more trucks. "Overbuilding" a truck doesn't return the same money as big spec sheets and advertising BIC tow ratings. While I get the argument that reputation of durability is its own sales tool, it is not immediate and is more costly. As you know Shiner, we couldn't afford the truck if the very highest quality components were used through out, so a balance of sorts is made. "Good enough" is the standard by which all of them are built. The ability of the OEM to find that fine line between "good enough" and "not good enough" is the real challenge.
Yeah, but I would rather them spend the money to make it more reliable and efficient at its current ratings than make it cost more with new(and unneeded) stuff just to get to a ridiculous 35k tow rating. However, I do get your point that these numbers sell trucks even it is pointless to most who buy them.
I just think it is a little ridiculous and wonder when enough will be enough. 40k, 50k 60k? Is there a point where these knuckle head fanboys who salivate at these numbers say "You know what, I don't think that size of truck should be rated to tow that." Until then, the costs will just keep going up and up and up to attain these numbers. For me, 30k(or even 25k) is enough and I would rather a manufacturer spend their time and money to make their trucks tow safer, are more reliable, and more efficient towing that weight, than to spend it to one up each other in a useless rating.
I also wish some of these guys knew how it works behind the scenes at a manufacturer when they are project planning and number crunching because it is probably not what they are thinking.