What was Ram thinking

Ugly grill, tailgate is even worse. This puts the Ugh ugly.

B.O.

FishOnOne wrote:
BTW... If I owned a '13-'15 RAM I would make sure I keep my tailgate locked at all times. :S

One thing the Rams really got right on my 14 WAS locking the tailgate. Hit the key fob to lock your doors and the tailgate locks too!

Hated having to go back with the key and lock the tailgate on my 2011 Ford.

Mind you, beauty is all in the eyes of the beholder. I do like the new Ram grille, but considering there are so many after-market grilles one could replace it with, such as this one: Slingshot Rams at Dave Smith Motors that it really makes no difference.

mich800 wrote:

Dog Folks wrote:
What was Ram thinking?

The way I see it is they know that is a growing market for Luxury pickups.

One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.

Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.

They just want their piece of the action.

The rep they were interviewing on the radio (didn't catch his name as I tuned in the middle of conversation) said 28% of Rams 1/2 trucks fall into the luxury or optioned out segment. He also said 50% of 3500 Rams sold fall under this segment. So much for the 1/2 ton guys being the ones purchasing for the fashion statement.

Of the roughly 800-1000 US HD Pickups imported into Australia, 20% are used for driving only and they are Laramie type spec as well

I don't see it as a big deal. Definitely not an improvement as far as exterior styling but it's not really a whole lot different than an ordinary Ram. The interior looks nice. Is it any different than the Laramie Limited?

Bedlam wrote:
They won't be selling me any trucks with those changes. I'm happy with my Tradesman and black grill.

Im with ya. The only way it could be better is if the gassers had the option of a manual transmission. Please hear my cries Ram, give us a manual tansmission as an option :B. ....im tired of our automatic world !!!! You all can have your bling..:B

That grille is terrible. The tailgate isn't as bad. With the additional width, it would probably look pretty good on a dually. Probably would've worked better as a stamped tailgate instead of that billboard badge.

How things have changed! Those who think a Laramie is just a basic truck should think back a few years.

So true, heck the base Tradesman has more features than my 2009 Big Horn had.

I don't care for the grille, but everyone has luxury trucks now. I saw a 2015 F150 at the Houston Auto Show with an MSRP of $62,000. There apparently is a market for them. I prefer the basic models, but that's just me.

I see one of two things in that grill. Either tuning forks or nostrils. I am not sure which is better...