When discussing tow vehicles...
I think we should ban the use of marketing terms... I.e.: 1/2 ton, heavy 1/2, 3/4 ton, 1 ton.... Including the numbers attached to them... I.e. 150/1500, 250/2500 etc... Additionally, omit any and ...
Forum Discussion
bmanning wrote:
You're thinking like that which you are-- an educated RV & tow vehicle enthusiast.
The average person has no clue about GVW, GCWR, etc etc
Key to marketing sometimes is to "dumb it down" to speak to the majority.
As neat (and progressive) as it'd be to see change, half-ton, 3/4' and 1-ton terminology won't be going anywhere anytime soon.
I'm not suggesting the marketing material go away.. Just that when we discuss things here, we use measurable and specific rating (I.e. The numbers)...
