Don't worry too much about this selling "ploy" ....we attended the meeting a couple months ago and it basically is a pitch to get you to spend more money on an upgrade. I suppose the usefulness of these upgrades depend on your current membership. I already had the Elite Access so the newer program (RV'ing wise) had No real use to me.
They do discuss some changes in cleaning up the Parks some(limiting the number of annuals, getting other problem area's addressed, upgrading electric and general maintenance ). I didn't feel any high pressure like you might from a "time share" presentation...I did not upgrade, it wasn't needed for us.