I think there are so many negative KOA threads because there is an expectation that KOA's be totally the same like McDonald's or other franchises we know.
We think they should be all priced the same like a Big Mac as well.
The truth is KOA's are all different with different price structures. Yes there are franchise fee's and a network affiliation that sets a minimum franchise standard.
However the properties are all different.
Like all other CG's rates are based on location. A KOA in a rural area will be more expensive than a KOA in a resort area. In general KOA's maybe more expensive as a result of the franchise fee but there is uniformity, familiarity and minimum standards associated with the fee.
When deciding on a CG KOA is in the mix with all the others. If they meet my needs and are in my prime location I have no issues staying there.
If I'm in an unfamiliar area that KOA branding becomes important/meaningful if I'm comparing KOA to an unknown competitor.
Very seldom to I make a CG decision on price alone.
Price is often very low on my list of criteria. Convenience and location are at the top of my list.